Avaya has appointed Alison Hastings as European channel lead.
In this new, expanded role, she will be responsible for maintaining and growing Avaya’s channel partner ecosystem through the European, UK and Israeli markets, helping partners to deliver customer experience solutions that drive business growth.
Hastings was previously Avaya’s senior channel director for the UK and Ireland, spearheading new business initiatives, fostering collaborations and driving partner growth for over six years. She will report to Cameron Thomson, group vice president for the Europe, Middle East and Africa theatre, including Turkey and Pakistan.
“We are forging ahead as the leader in enterprise CX with a compelling cloud communications and services portfolio that’s uniquely suited to the enterprise segment,” said Hastings. “I am looking forward to working with our channel partners to drive the skill investment and domain expertise needed to create the compelling CX value propositions that our customers demand. As our world moves away from the typical resale model, our partners are finding great opportunity in becoming experts and consultants, offering guidance to large customers as they navigate their innovation journeys.”
Thomson said, “It’s fantastic to see Ali expanding her expertise beyond the UK and Ireland and into Europe and beyond. Ali approaches every day with enthusiasm and commitment and is well-suited to a role that helps partners across the area gain access to the skills and technologies our joint customers demand.”
Over the past two years, Avaya completed a recapitalisation and a strategic reset of its customer value proposition and brand promise.
Avaya has continued innovating its cloud communications and services portfolio, including Avaya Experience Platform, is working to deliver on its product roadmaps and set a path forward in enterprise CX.