Participation in Aryaka Throttle is invitation-only, with the five top partners at each of Aryaka's technology services distributors (TSDs) able to take part. The programme was announced today during Aryaka's Q1 partner webinar.
The new programme invests in partners and their success by offering: enhanced partner support, targeted marketing support, qualified lead generation, and personalised seller incentives.
Craig Patterson, senior vice president of global channels, Aryaka (pictured), explained, “We designed Aryaka Accelerate to redefine and simplify our channel partnerships with easy-to-sell solutions and a frictionless sales process.
“Throttle takes [that] to a new level by targeting marketing, sales and support resources to a small group of hand-picked, high-fit partners. By investing in partnerships with top performers, we expect to accelerate our mutual success.”
Richard Murray, COO, Telarus, added, “The Throttle programme provides a no-risk opportunity for partners to explore the product offerings Aryaka has.
“Many suppliers talk about the need for channel sales, but very few get behind it with a programme that literally drives opportunity. Planting seeds in the marketplace will drive benefit for everyone.”