In his new role, Patterson will lead the SD-WAN and SASE solutions company’s channel strategy worldwide. He will help align across partner sales and marketing teams and programmes in North America, Europe, Africa, the Middle East and Asia-Pacific.
In addition, Patterson will oversee all channel marketing and channel programmes worldwide. Since September 2021, he served as channel chief and vice president of channel sales for the Americas, where he was responsible for go-to-market strategies within the agent, resell and distribution channels in North America.
Dennis Monner, chief commercial officer at Aryaka, explained, “Since joining Aryaka last year, Craig Patterson has been instrumental in developing and driving our partner-led strategy, including the launch of the Aryaka Accelerate Global Partner Program.
“Under Craig’s leadership, Aryaka’s North America channel and partner-generated revenue have grown exponentially. In this newly created role, he and his global team will extend those proven initiatives worldwide, creating more opportunities for Aryaka and our partners around the globe.”
The company’s global partner programme was launched in January 2022. It unifies the company’s go-to-market strategy under a single comprehensive programme for channel partners of all types worldwide.
Patterson added, “Our goal is to optimise [SD-WAN and SASE] opportunit[ies] by aligning with our partners’ go-to-market strategies, whether that’s by enabling co-management or helping them drive leads and revenue with joint marketing and sales initiatives.
“Now, with one global Aryaka channel team, we can seamlessly deliver these benefits to partners serving clients in multiple regions worldwide."