And whilst Apple retailers everywhere are surrounded by block-long line-ups, those who have queued for the iPhone 5 will no doubt be feeling rather smug.
InspireMyCase (www.inspiremycase.com) has therefore today launched a range of rather risqué, tongue-in-cheek case designs, for those who want to care for their phone, and are daring enough to flaunt them. Phone-lovers - sick of people asking if theirs is a 5, can let their case say it for them:
Slogans include:
“YES I'M A NEW IPHONE5. JEALOUS?”
“YES YOU CAN HAVE A PLAY WITH ME?”
“YES IM TALLER, SKINNIER & LIGHTER THAN YOURS”
And for when the iPhone 5 phone finally reaches the masses, Joint-Founder of InspireMyCase Andrew Simpson, offers tips on protecting it, whilst still maintaining the sleek sexy style for which apple is renowned.