In this newly created position, JF will oversee Acision’s marketing strategies, global communications and market development, as well as spearhead a spectrum of programmes that will help to elevate the Acision brand, boost its global market position while strengthening customer engagement and creating increased demand for its products in line with customer requirements and market trends.
Having worked in marketing roles across the IT and telecoms industries for over 20 years, JF has a proven track record in managing marketing teams to deliver ‘go to market’ programmes, creative collateral, lead generation initiatives, channel marketing, as well as web development and enablement. He will now work closely with Acision stakeholders to develop, shape and execute strategic marketing initiatives that fit with the Acision group strategy, while evolving market messages and ensuring these are effectively communicated internally and externally. JF will also help define unique business cases across Acision’s core focus areas of IP Messaging, Enterprise Messaging and Global Services to crystalize new ideas into business value and package these for market.
Jorgen Nilsson, Chief Executive for Acision, commented: “JF has come into Acision as CMO at an exciting time for the organisation as we work to increase market demand for our IP and Enterprise Messaging initiatives and maintain a leading status in the mobile messaging ecosystem. His global experience in product marketing and proposition development is second to none and his expertise will be critical as we package and launch new solutions to market and work to expand our mobile messaging footprint.”
JF Sullivan commented: “The telecoms industry is constantly evolving and it is important that Acision remains relevant by bringing products to market that, not only, clearly resonate with our operator and enterprise customers but also the end user. As we develop our next generation IP and Enterprise messaging strategies, Acision will focus on enabling converged services, enriching the user experience and underpinning mobile engagements that fit with enterprise requirements and intelligently target the mobile user to create a positive reaction. With this in mind, I am looking forward to increasing further demand for our products in exciting new ways, as well as supporting the development of a customer focused culture while building upon Acision’s competitive advantage and footprint in the market.”
Prior to Acision, JF held senior marketing roles at a number of mobile and digital-media focused companies, including Cloudmark, Lotus Communications and Netscape Communications. His most recent at role was at eleven, a leading email security service in Germany, where he held the position of VP, Marketing, responsible for the company’s overall marketing strategy and go to market propositions.