8x8 has announced a new rebrand to reflect its customer-centric focus.
Bruno Bertini, chief marketing officer at 8x8, said, “At 8x8, we’re stepping out of the box and our new brand captures the energy and ambition of this exciting next stage. Our transformation is much more than cosmetic, it’s a commitment to relentless innovation and a giant leap in the CX space as we align 8x8 even further around our customers’ successes by taking their CX goals and ambitions to new heights.
”Brands, much like technology, must evolve to stay relevant in a rapidly changing world. Today, the CX landscape has evolved to include every employee in customer-facing roles, as digital transformation, mobile-first strategies, and AI reshape how organisations interact with customers. Expectations have never been higher and organizations need to partner with a forward-looking vendor to help them take CX to the next level and elevate their business.”
The rebrand is supported by the next phase of 8x8’s platform, advancing and evolving from its XCaaS platform that combined cloud unified communications and contact centre capabilities, into a complete platform for CX. By integrating contact centre, unified communications, CPaaS APIs, AI, Microsoft Teams and 8x8 technology partner ecosystem solutions into one platform and eliminating data silos across these solutions, customers can support their employees and to turn every customer interaction into a fully integrated journey.
Samuel Wilson, chief executive officer at 8x8, said, “This rebrand reinforces our commitment to solving the real challenges our customers face while driving measurable business outcomes. We are making significant strides into high-value markets which paves the way for mid-market and enterprise growth.
“Like never before, we are showcasing our investments in AI, automation, and technology integration which are things that we know make a tangible difference for our customers.”