The first of 83 government-funded mast upgrades planned in England were switched on today near the market town of Keswick in Cumbria.
As a result, dozens of local businesses and community organisations in areas including Naddle, Thirlmere and St Johns-in-the-Vale, can take advantage of better connectivity.
It’s part of government's £1 billion SRN programme, which is joint-funded with MNOs and will increase mobile coverage in rural areas.
The boost has been carried out by upgrading existing mobile masts which previously only connected EE customers and anyone making 999 calls, meaning communities can benefit from improved connectivity without new masts having to be built.
It will enable residents, tourists and businesses to access reliable 4G coverage from all four MNOs - EE, VMO2, Three and Vodafone – closing the connectivity blackhole and boosting economic growth in the region.
Digital Infrastructure Minister, Julia Lopez, said, "We're dialling up fast and reliable mobile coverage across the UK through the Shared Rural Network. Our latest upgrade in the Lake District is one of many we're working hard to deliver as part of our mission to clamp down on the headache of mobile 'not spots'.
"The coverage boost will provide endless benefits for communities and visitors, ensuring people stay connected on the go, enabling people to work more efficiently and attracting vital investment to the rural economy."
Ben Roome, CEO of Digital Mobile Spectrum Limited, said, "In England, since the Shared Rural Network was announced in March 2020, 4G coverage from all four operators has expanded across an additional 5,400 square kilometres - an area larger than Norfolk. As more shared mobile sites go live, people visiting and living in rural areas will see better 4G service thanks to this programme."
The SRN has a target of bringing reliable 4G signal to 95 per cent of UK landmass by the end of 2025.
Since the programme began in 2020, an additional 13,000 sq km has been able to receive coverage from all four operators.
The government and the MNOs aim to provide coverage to an additional 280,000 premises and 16,000km of the UK's roads.
The programme also seeks to improve geographic coverage to 79 per cent of Areas of Natural Beauty, up from 51 per cent before the programme launched, and 74 per cent of National Parks, up from 41 per cent, benefitting millions of visitors every year.
The government is investing around £500 million into the SRN, including £184 million to upgrade Extended Area Service (EAS) masts to provide coverage from all the MNOs. Currently, commercial coverage from EAS masts is only available from EE – the operator responsible for the Emergency Services Network. The remaining government funding will go towards eliminating total 'not spots' - places where there is no coverage from any mobile operator.
The telecoms sector is also investing over £500 million to target partial 'not spots', where customers can only access 4G if they're signed up with an MNO that is active in the area. This part of the programme has already delivered significant coverage improvements across the UK, including in the areas of Shetland, Yorkshire, Fermanagh and Devon.