AI and analytics are more powerful and accessible than ever, yet we believe that many in the channel are still missing out on turning this potential into profitable revenue, particularly in the SMB and mid-market segments.
Many believe that AI is only for larger enterprises and system integrators. In reality, market-ready, out-of-the-box solutions exist for businesses of all sizes and the SMB sector represents a massive opportunity. These smaller organisations sit on a goldmine of untapped data within Microsoft Teams, their everyday conversations with customers holding valuable insights that, when properly analysed, can drive business success. However, many organisations lack the expertise to leverage this data effectively.
For resellers, this creates a massive opportunity. As AI adoption accelerates, becoming more accessible and more affordable, SMBs stand to gain significantly – but only if resellers are ready to position these solutions effectively.
How the channel can win with Microsoft Teams Analytics
The shift toward UC platforms, accelerated by hybrid working and widespread adoption of Microsoft Teams, has created new opportunities for analytics-driven insights. Traditional resellers are in a prime position to capture these new revenue streams, but may need to rethink their approach.
To succeed, resellers should:
- Target low-hanging fruit. Many existing customers already use call recording but aren’t deriving significant value from it. AI-driven analytics can transform these recordings into actionable insights, offering a compelling upgrade opportunity.
- Sell business outcomes, not technology. Rather than focusing on AI as a product, resellers should emphasise how it enhances customer satisfaction and refines sales techniques to enhance compliance and improve decision-making.
By embedding Teams AI-driven analytics into their core offerings, resellers can differentiate themselves, increase ARPU and improve customer retention.
Why Teams conversations are a goldmine
Microsoft Teams is more than just a communication platform – it’s an intelligence hub where conversations, video meetings and chats generate valuable data. Resellers that equip their customers with AI-powered analytics can unlock insights across the entire UC stack.
These insights allow businesses to:
- Optimise performance. Identify patterns in customer interactions and adjust processes to improve efficiency.
- Drive better decision-making. Use real-time and historical insights to refine strategies and stay ahead of changing trends.
- Ensure compliance. Automatically flag high-risk conversations and track adherence to regulatory standards.
These analytics should not be positioned as optional extras but as essential tools for business success.
Partnering for seamless AI and analytics integration for Microsoft Teams
Tollring offers the very latest AI and analytics capabilities embedded within our products, making them easy for resellers to integrate into their existing portfolio without requiring significant technical expertise.
The AI and analytics solutions offer significant business value, are market-ready and simple to deploy, enabling our reseller partners to capture new opportunities and thrive in this rapidly evolving market.
Get started right away by partnering with Tollring for the ultimate Microsoft Teams analytics.