There are plenty of opportunity out there for channel companies to help organisations adopt call and contact centre solutions.
First up, there’s the PSTN delay. Now while that may have been shoved back to Jan 2027, that doesn’t mean companies can’t be taking advantage of the delay to inform and educate businesses about why moving sooner rather than later is a winning move.
This also ties in nicely with moving towards the cloud - something many businesses have yet to commit to - and the idea of taking on board as ‘as a service’ options. Channel companies moving towards as-a-service are in a position to completely transform the options for customers. It’s an option to increase the chance of securing increased new revenues by selling UCaaS, CCaaS, CPaaS and AI on one single platform.
Channel partners who have previously offered on premise, or Capex models are now able to offer their customers the opportunity to stay with them as their chosen partner but switch to an opex-as-a-service vendor within their portfolio. Thus, maintaining them as a customer and reducing the risk of them seeking new innovations elsewhere.
Better experiences
All of this, of course, is aiming towards one goal: better CX. The last 12 months has seen huge steps in this field and it ties in with resellers being seen as trusted advisors who no longer just sell on pieces of kit.
Offering CX advice allows companies to stay competitive, meet customer expectations, reduce churn, drive revenue growth, enhance brand reputation, gain valuable insights, comply with regulations, and ensure long-term sustainability in the marketplace.
Future proof solutions
The last opportunity is the straightforward, almost obvious, one - as more companies look for more modern solutions, be aligned to what customers need. So many are still using old, legacy systems but they don’t have time to see what’s out there now. Going to them with solutions instead of waiting for customers to come to you with their problems is paying off for channel partners out there.
Find out more about how you can partner with 8x8 to offer businesses a contact centre and communications solution that can keep customers happy, agents engaged, and employees connected.