Insight

Becoming the certified Microsoft expert

Adam Wilson, director, strategic partnerships, EMEA and APAC, Vonage, discusses how training and certifications can help MSPs and resellers unlock the Microsoft opportunity.

Microsoft Teams provides a central workplace hub that integrates a wide range of specialised apps, workflows, and services tailored for different roles and industries.

The platform’s growth shows no signs of slowing, with 320 million users, one million businesses and 91 per cent of Fortune 100 companies.

This means that add-ons and upsells are as relevant as ever for businesses of every shape and size. Resellers and MSPs who prioritise training and certifications can reliably capitalise on emerging solutions to provide their clients with the best services and support.

Providing training

It can be difficult for resellers and MSPs to differentiate themselves from competitors when it comes to delivering an exhaustive list of solutions to businesses. What will stand you apart from the competition is the quality of training offered to accompany product integrations, something which should be offered alongside any Microsoft product.

Training services should be designed according to the diverse needs and preferences of customers – they can be delivered as pre-recorded videos, live webinars, fully realised online courses, or in-person sessions. Naturally, it’s important to ensure that training and support services are delivered by the right individual who can clearly demonstrate their experience and proficiency to the client.

Building in training and development services presents you as the certified expert and prevents your clients from needing to seek out a costly third party for support. The Microsoft Partner Network provides useful resources that MSPs and resellers can take advantage of, such as free online training paths via Microsoft Learn.  

The value of Microsoft certification

It’s no surprise that clients are attracted to and reassured by certified professionals, especially those who can cater to niche project requirements. So if you want to go one step further, an obvious way to demonstrate your team’s proficiency in Microsoft products is to equip them with a Microsoft certification.

While it’s not compulsory, allowing sales reps to pursue Microsoft certifications will equip your team with all the necessary knowledge of the Microsoft suite so they can tackle demanding projects with confidence and respond effectively to any and all questions. Furthermore, supporting your employees’ professional development in this way will help build trust and improve your company’s reputation.

Did you know that Vonage Business Communications (VBC) adds reliable and cost-effective calling to Microsoft Teams? Now you can select between full PBX or up to 15 calling features that will enhance your Microsoft Teams experience. Find out more here.