A corporate reputation study by TNS has named Nokia top out of 21 household companies. Almost 50% of consumers rated it highly for each of three key factors: business success, trustworthiness and product/service quality. Just 4% of the 2,000 people surveyed did not rate Nokia favourably on all three issues. Google was ranked in second place with John Lewis and Asda in third and fourth place respectively. Marks & Spencer and Tesco were named joint fifth.