O2’s My Bluebook content-sharing and phone backup service has gone live.
It enables customers to store contact information, text messages, pictures and video clips on a free password-protected area on a website; the user can also share the information with friends and family by forwarding a link to the site. My bluebook has been launched as a direct result of O2 customer research conducted last year that found that 85% of mobile users want to be able to back up their phone contacts easily.