O2 has appointed Paula Cave as its new head of O2 Retail, in succession to Dean Sykes who has moved to a similar post in the Czech Republic.
Cave, who has spent the last 18 months heading up Experience O2, will "spearhead the next phase of development in O2 Retail including the integration and rebranding of the 300 Link stores acquired by O2 in June, and O2's move into broadband" says the company. Mark Stansfeld, O2 sales and retail director at called her "a star performer".