Multimap has linked up with 2ergo “to further mobilise its range of business-to-business solutions”. Multimap is the European market leader for mapping and chairman Sean Phelan said...
“We see the mobile channel as a key part of our integrated mapping services”. 2ergo will be helping to create a set of applications for Multimap’s clients “that makes life easier for them, removes costs from their businesses and can generate tangible additional revenue”.
The first fruits of the collaboration will be seen as enhancements of the SMS Storefinder and Map2Mobile products. When customers visit a store’s website, they will now have the option to send a location map directly to their phones. And consumers will be able to text a shortcode to locate their nearest outlet for a given product or service provider and receive a personalised map.
This will be delivered through mobile location technology which will match the handset’s position to the nearest appropriate outlet.