Juniper Research reckons the global market for mobile ringtones will continue to grow strongly, driven by high growth in developing markets and the widespread introduction of “new and innovative personalisation products”.
Developing markets will lead a 22% rise on current total ringtone revenues to $6.6bn by 2009. In contrast, more developed regions such as Europe will see a relatively sluggish growth over the next five years due to tough competition resulting in falling prices and restricted growth. Ringtones will increasingly come under pressure from other forms of mobile music content such as streamed or downloaded full track music.