from Endemol, Coca Cola, Bebo and others, illustrating the magnetic appeal of mobile content to the ‘mainstream’. The MEF expects 2,000 delegates to visit the estimated 100 showfloor exhibitors and hear around 135 speakers. As ever the conference sessions will cover all industry sectors, with particular focus on the hot topics of the moment such as advertising, communities, user experience and search.
MEM 2007 will also feature an area dedicated solely to game developers, wherein they can showcase their products and forge new partnerships.